Marketing in Practice Essay Example | Topics and Well Written Essays - 3250 words

Marketing in Practice - Essay ExampleResearch was do that indicated the schoolchilds use of the online digital subroutine depository library and the data collected showed that many students be not actually using the function of the library and this impairs reaching the objectives of the plan. This report thus gives an in-depth account of cordial merchandising theory and the related secondary materials that were used to understand the situation of the Birmingham library. With reference to this, appropriate objective and good word are given in this report to ensure that the students adopt the new provision as evaluate by the university it is to be achieved using social marketing for behaviour change (Weinreich 2011, p.45). Action plan for the death penalty of the recommendation is also given as well as the controls of the same program in Birmingham library. insane asylum The tradition and role of social marketing is to ensure that marketing is applied together with other conc epts and techniques that pass on culminate into the social good of the targeted group of people (Alder 2010, p.24). The difference between social marketing and commercialized marketing should thus be palpable, in social marketing the driving agenda is not pay as the case with commercial marketing, they tend skew their interest to pursue social good (Pintado, 2007 p. 32). Birmingham library is a university library that houses all genres of academic materials from sciences to humanities, with the population of the students numbers increasing every(prenominal) academic intake (Krol 2010, p.38). There is urgent need then to ensure that some of the services that are currently offered physically in the library are decentralized so that students can have admission charge to the information even without visiting the library premises (Lazer, William, and Eugene 2006, p.20). This proposed idea is supposed to use online library services to enable students to access online books using the ir tablets, lap top computers, and phone while they are outside that university library (Kotler and Nancy 2008, p.16). This development lead not only help in decongesting the library that is currently receiving high take aim of traffic conveyment of students but will also be useful in serving the students convenience of using library services in various places including within the hostel without having to move into the library (Burcher 2012, p.19). The university thus wants to use social marketing as a way of advising the students on the open options of accessing the library services without having to borrow physical books (Penford, 2011 p. 37). This is deemed to be of social good to the student as they will have the books in soft copy and can use them anytime without having to visit the library every time. On the other hand, the university will also benefit in the sense that they will be able to take on the needs of all the students because only those students who want to enga ge in those issues that cannot be done outside the library will be in at any particular time. The university will also mitigate on the losses that are realized when textbooks are borrowed by the students from the library (Sarki, 2006 p. 12). This move will be super beneficial to the students body and they should be advised to explore this option through social marketing